The Institute for the Development of Enhanced Perceptual Awareness is an Emmy Award-winning production and company, started by Michael Bay and Scott Gardenhour that is focused on commercial advertising, branded entertainment, feature films and content development for the connected world. Commercially they have produced some of the most memorable television spots for some of the world's top brands and advertising agencies including Budweiser, Mercedes, Victoria?s Secret, Audi, Hallmark, Coke, GM, Coors, Goodby, Silverstein & Partners, Weiden & Kennedy, TBWA Chiat Day, BBDO and many others. Globalization and the rise of the world wide web has brought dramatic changes to the entire media landscape. Having produced both award-winning commercials and blockbuster feature films, we are an integrated, multi-disciplinary company with the unique ability to deliver audience connectivity for any medium. We create extraordinary filmed entertainment, no matter what the length, no matter what the medium, no matter what the format.